As an Email Marketing Specialist, you will play a pivotal role in developing and executing email marketing campaigns that drive engagement, retention, and revenue. You will collaborate closely with cross-functional teams to create compelling content, segment audiences effectively, and optimize campaign performance.

What you will do

• Develop and implement email marketing strategies to achieve company objectives, including lead generation, customer retention, and revenue growth.
• Create engaging and personalized email content that resonates with our target audience segments.
• Manage the end-to-end email campaign process, from concept to deployment, including scheduling, testing, and optimization.
• Segment email lists based on behaviors, demographics, and other criteria to maximize engagement and conversion rates.

Requirements

• Proven experience in email marketing, with a strong track record of developing and executing successful campaigns for Mobile app and Web app development.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and marketing automation tools.
• Excellent copywriting and editing skills, with the ability to craft compelling and persuasive messaging.
• Strong analytical skills and the ability to interpret data to drive informed decision-making.

Educational Qualification

• B.Tech, BCA, B.Com or any relevant degree

Perks & Benefits

• Professional development opportunities to expand your skills and advance your career.
• Collaborative and supportive work environment where your ideas are valued.