Adex Pharma Web Application
Project Overview
Adex Pharma is a pharmaceutical R&D consultancy founded in 2016, specializing in resolving complex Chemistry, Manufacturing, and Controls (CMC) challenges in new drug development (INDs) and life cycle management of approved drugs (ANDAs). The consultancy, led by Dr. Yogeshwar Bachhav—a PhD in Pharmaceutics with 18+ years of international experience—supports pharmaceutical clients across the EU, USA, Asia, and Australia with a full suite of formulation, analytical, and regulatory services
The website was designed with a clean, content-forward layout that emphasizes credibility and scientific authority. It highlights service offerings in areas such as advanced drug delivery, regulatory submissions, analytical development, and GMP manufacturing support. The platform includes sections for client testimonials, research contributions, and global case studies.
Adex Pharma works with clients from over 14 countries. The platform needed to reflect international standards and appeal to users from regulatory, research, and biotech sectors. It also needed to establish trust through testimonials, proven case studies, and scientific publications.
Market Challenge and solution
The challenge was to present highly technical services—like solid dispersions, nanosuspensions, and SMEDDs—in a way that is both credible to pharmaceutical professionals and accessible to potential clients unfamiliar with deep technical details.
A key challenge was to structure the website content in a way that clearly communicates Adex Pharma’s multidisciplinary strengths—spanning formulation, regulatory, and analytical services—without overwhelming users or diluting focus across service domains.
Product Development Approach
Requirement Gathering & Analysis
The project began with stakeholder interviews to understand Adex’s unique value proposition, service structure, and global positioning. Competitive benchmarking and industry research helped shape the layout, messaging tone, and technical content focus.
Wireframing
Wireframes were built to outline key user flows—from learning about a service to reaching out for a project inquiry. Navigation was simplified into core service categories, while the homepage prioritized value communication and recent projects.
Website Development
The site was developed using a mobile-responsive framework. Custom content blocks were created for: - Formulation development services - Regulatory document preparation (IMPD/IND) - Analytical & stability testing workflows - Client testimonials and scientific contributions - Case study sliders and structured FAQs were added for better client engagement.
Data Security
The platform uses HTTPS encryption, secure contact forms, and secure email routing for sensitive client inquiries. GDPR-compliant form processing ensures safe handling of data submitted through the website.
Data Storage
Web content is managed using a secure CMS that allows version control and scalability. All form submissions and case study data are securely stored in encrypted environments.
Testing & Quality Assurance
The platform was tested on various browsers and devices to ensure consistent performance. Accessibility and speed optimization ensured low bounce rates and high engagement. Functional testing of forms and links ensured frictionless client outreach.
Result
Adex Pharma’s website positioned the consultancy as a trusted global pharmaceutical partner. It helped in generating qualified leads from CROs, biotech firms, and pharma manufacturers. The platform clearly communicated Adex’s scientific edge and technical capabilities while maintaining simplicity in user navigation and messaging.
Conclusion
The development of Adex Pharma’s digital platform aligned with the company’s mission to deliver high-value CMC solutions for drug development. With a well-structured design, secure architecture, and content that speaks to both scientific and business audiences, the website now serves as a powerful tool for global outreach, brand credibility, and client acquisition.
India Office
Suite 03, First Floor, H-150, Sector 63 Rd, Noida, Uttar Pradesh, India 201309
UAE Office
Abraj Center, Plot No 619-0, Makani No 584 Naif, Dubai, UAE
Canada Office
3122 Hurontario St, Mississauga, Ontario L5B 1N8, Canada